I’m happy to discover matt’s writing on cold outreach and have learned a lot. But my previous attempts at using rotating domains, left me with zero results and a lot of lost money. How can I find a consultant to help me run my email campaigns and understands the many nuances involved that lead to success? What research can I do to find someone who will not just waste more of my money experimenting and never finding the right combination?
Hey mate, welcome to the community. There’s a ton of factors that go into the success of campaigns. What were you selling? Can you share how you messaged it? And what was your targeting methodology?
Yes there are so mamy factors, it seems expensive to do all the testing needed to get it right.
I was selling travel packages and using a variety of messaging but could not get a single response.
I had 15 domains running with three email accounts per domain.
Aftee three months of testing, all of my emails accounts started getting very expensive.
Sharing an excerpt from the Handbook that I think could be relevant here:
Cold emails don’t work all the time, though. To be specific, cold emails work when 1. They land in your recipient’s inbox, and not in their spam folder, and 2. The recipient thinks that you can do one of the following for them:
- Make money
- Save money
- Save time